The world is about to be awash with machine generated content. All those articles that have been rehashed annually by every yacht and sailing magazine will be put through ChatGPT and churned out to feed the feed. But –…
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We first visited the Dubai Boat Show back in 2010. Back then the distinctive spiral shape of the Cayan tower was still under construction behind the marina. It’s not really a ‘boat’ show – more of a ‘superyacht’ and…
10 years is not a lot for a 118 year old watch brand. But 10 years does seem like a long time for a sports sponsorship deal, especially for a series that is only in its 3rd season. The…
You have to give it to the PR folks who manage to massage a message that repeats the line 3 times – ‘the Great Britain SailGP Team, one of the world’s most successful sailing teams.’ The same PR team…