Welcome to this edition of Yacht Business partly recorded in Jeddah where one of the preliminary rounds of the America’s Cup has just been delivered – in style. There is a lot to unpack here – from prejudiced pre-event…
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In this episode, I talk to Nick Houchin, Head of Marketing for sailing apparel brand Musto. We chat about how he got into the business, innovation and challenges around keeping a brand relevant and top of mind. Show Notes…
10 years is not a lot for a 118 year old watch brand. But 10 years does seem like a long time for a sports sponsorship deal, especially for a series that is only in its 3rd season. The…
You have to give it to the PR folks who manage to massage a message that repeats the line 3 times – ‘the Great Britain SailGP Team, one of the world’s most successful sailing teams.’ The same PR team…