In this episode, I talk to Nick Houchin, Head of Marketing for sailing apparel brand Musto. We chat about how he got into the business, innovation and challenges around keeping a brand relevant and top of mind. Show Notes…
Browsing Category
Technology
In this episode of the Yacht Business Podcast, recorded at the Sydney Boat Show, host David Fuller explores disruptive technology, innovation, and the state of sustainability in the boating industry. The Boating Industry Association introduced the inaugural Sustainability award,…
10 years is not a lot for a 118 year old watch brand. But 10 years does seem like a long time for a sports sponsorship deal, especially for a series that is only in its 3rd season. The…
Will sailing coaches and yachting journalists be replaced by artificial intelligence engines like ChatGPT? Much has been written about this new frontier – a bot that analyses language and infers answers from the prompts that it is given. It’s…