Musto’s Marketing Man – Nick Houchin
In this episode, I talk to Nick Houchin, Head of Marketing for sailing apparel brand Musto. We chat about how he got into the business, innovation and challenges around keeping a brand relevant and top…
Sponsorship
Extra Time for Rolex & Sail GP
10 years is not a lot for a 118 year old watch brand. But 10 years does seem like a long time for a sports sponsorship deal, especially for a series that is only in…
Mixed Messages. Emirates Backs Ben in SailGP.
You have to give it to the PR folks who manage to massage a message that repeats the line 3 times – ‘the Great Britain SailGP Team, one of the world’s most successful sailing teams.’…
Mark Turner’s Offshore Insights
[powerpress] Mark Turner is a leader and innovator in the sport of sailing. Perhaps best known for the Extreme Sailing Series, Mark has a deep understanding of the balance between the performance side of the…