Extra Time for Rolex & Sail GP
10 years is not a lot for a 118 year old watch brand. But 10 years does seem like a long time for a sports sponsorship deal, especially for a series that is only in…
SailGP
Mixed Messages. Emirates Backs Ben in SailGP.
You have to give it to the PR folks who manage to massage a message that repeats the line 3 times – ‘the Great Britain SailGP Team, one of the world’s most successful sailing teams.’…
SailGP DAO Whitepaper Published.
We’ve been excited by the SailGP DAO project, an innovative experiment to try and leverage blockchain and Web3 to provide a more inclusive team ownership model and a more engaging experience for fans. Speaking with…
SailGP Heats Up in Dubai
Welcome to the Yacht Business podcast – I’m your host, David Fuller.In this episode, we take a look at the first ever SailGP event in Dubai, the fan experience, the challenges of running an event…