Consulting Services

• We do ‘Full Stack Marketing‘. Going back to basics to build your value proposition based on your strengths and weaknesses versus your competition and understanding what your customers really want. This allows us to create a marketing strategy that delivers growth with a higher return on investment.
  • Why not start with a Marketing & Brand Strategy Audit? Contact Us…
• Outsourced Chief Marketing Officer (CMO). Not all companies need a full-time CMO. But you still want to have the strategy and direction and experience of a senior marketing leader when needed.
  • Why not engage us as your Senior Marketing Leader On-Demand? Contact Us…

Navigate changing markets and trends while staying focussed on your business. Let our consulting team advise on how to solve challenges and take advantage of opportunities as they arise. We can help your marine business with….

• Digital Transformation & Ecommerce – Digital is not going away. From the Metaverse and Web3 to online payments and solutions for advanced manufacturing. We can help.
• Change Management – Change is inevitable. We know that there are challenges at the moment, from talent shortages to supply chain issues and structural change. We can’t stop change, but we can help you prepare for it and perhaps even capitalise on it.
• Market Entry & Partnerships – Make the most of our global connections. We have associates in all markets including the fast-growing Middle East, Asia and more traditional marine markets.
• Experience Design. Experience is a big topic. Total Experience, Employee Experience, Customer Experience. The companies that are focussed on experience will win.

Why not start with one of our workshops… see below.

Is your business having ‘A Kodak Moment’?
Decisions that you make today will have long-term, material impact on your organisation.

Just when you thought the disruption caused by the CoVid19 pandemic and rapidly changing technology was slowing down or even over – along comes the opportunities and threats from technology like Generative AI.

At the same time, technologies that were the height of the hype-cycle 12 months ago like Web3 have faded into the background.

• Learn how to anticipate and adapt to disruptive technology
• Leverage emerging technologies, and create a strategy to protect your business.

Designed for business leaders making decisions about long term strategy, marketing, growth, talent and more.

Workshop Summary

Day 1

• Session 1: Introduction to Disruptive Technology and its Impact on Experience
• Session 2: Leveraging Emerging Technologies as opportunities
• Session 3: Anticipating and Adapting to Disruptive Technology
• Session 4: Scenario Planning for Disruptive Technology

Day 2

• Session 5: Group Exercise – Scenario Planning
• Session 6: Evaluating and Preparing for Scenarios
• Session 7: Creating a Digital Transformation Roadmap
• Session 8: Creating a Culture of Continuous Learning and Improvement

Can be adapted to 1 or 3 days on request.

Introduction
Marketing is broken. What was once a multidisciplinary, professional discipline is now a proxy for advertising or a pejorative slur that implies marketing is some kind of trick or con.
Marketing is especially broken in organisations that are trying to find applications for emerging technology. Often, the marketing strategy is created after a version of the product has been built, without much thinking about the market itself or the customer.

Course Overview

1. Building a Full-stack Marketing Strategy
   a. What is a Market?
   b. What is Your Market?
2. The Forgotten ‘P’s of Marketing
   a. Proposition and Promise
   b. Understand Utility
   c. Buyer & Customer Personas
   d. Your Brand is Your Customer Promise
   e. Your Brand is a Form of Market Manipulation
   f. Branding for Start ups (or those with a start-up attitude)