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SailGP Rolex Sponsorship Deal

Extra Time for Rolex & Sail GP

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10 years is not a lot for a 118 year old watch brand. But 10 years does seem like a long time for a sports sponsorship deal, especially for a series that is only in… 

Emirates Title Sponsorship GB SailGP team

Mixed Messages. Emirates Backs Ben in SailGP.

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You have to give it to the PR folks who manage to massage a message that repeats the line 3 times – ‘the Great Britain SailGP Team, one of the world’s most successful sailing teams.’… 

ChatGPT AI vs Sailing Gold Medallist Tactics

Race Tactics – an AI vs Expert Sailors

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Will sailing coaches and yachting journalists be replaced by artificial intelligence engines like ChatGPT? Much has been written about this new frontier – a bot that analyses language and infers answers from the prompts that… 

VR for Boat Shows and Yacht Management

Yacht Management with Aquator Marine

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In this episode of the Yacht Business podcast, I speak with Gerben Visser and Keegan Leslie from Aquator Marine, an app designed to help with the management of large yachts. Then a bonus segment from…